Top-of-Mind what does it mean? And your gateway to creating freelance work opportunity in 2021
There is an industry term called “Top-of-Mind” in the advertising and marketing business. Top-of-mind awareness is an important concept in consumer behaviour, marketing research and marketing communications. Top-of-mind awareness is one measure of how well brands rank in the minds of consumers, even for freelance work.
It works by when asking “what is the first brand that comes to mind when thinking about chocolate bars?” Or online streaming services etc. At the market level, this is more often defined as the “most remembered” or “most recalled”.
Workers as brands
Fast-forward 2020 and the very same applies to “us”, the humble worker/freelancer. Today we are all mini brands, and strategies for staying Top-of-Mind should be part of your daily output. In today’s disposable culture staying Top-of-mind could not be more relevant.
Today I’m going to show you 7 amazing benefits of working online in 2020.
In fact, working online is not a new trend. According to a report from the International Labor Organization, 7.9% (230 million people) of the world’s workforce work online.
If you’re not part of this percentage and are looking for reasons why you should work online, this article is for you. This article will show you the benefits you gain from working online.
Let’s get started.
1. You can work anywhere
The biggest advantage of working online is that you can work from anywhere in the world. You are not confined to a particular space. You can work anywhere you find yourself. You can work at home, at a coffee shop, or even on a plane while traveling to your holiday destination.
Working online also improves your productivity. When you work in an office, you are limited to just your desk. But with online work, you can get more work done since you are not limited by your surroundings.All you need to work online is a good internet connection and a laptop.
Does the freelance lifestyle sound inviting? For many people, the idea of giving up your corporate job, waving goodbye to the boss and getting back in control of your own career sounds extremely enticing. But if becoming a freelancer is your goal, how do you set about going freelance and starting this new chapter in your work life?
If you’d like to start achieving the benefits of a more flexible career, where YOU are in control of your destiny, then now’s the time to start.
‘Going Freelance: Building Work Around Your Life’ is a comprehensive guide for anyone setting out on the freelance journey. Each chapter gives you the simple, easy-to-follow tips you need, with clear advice on setting up your own freelance business. And the feedback from readers has been that this is a no-nonsense book that gets you started on your journey:
“If you’re considering becoming a freelancer, ‘Going Freelance’ is a must-read! It is packed with techniques, hacks, tips and ideas on how to begin your journey in freelance.” LS
“Very concise advice, all in an easy-to-read lingo, without a lot of blah blah, It can be read fairly quickly and then put to action.” Nina
“A great and to-the-point read with lots of practical advice and no nonsense instruction that will most definitely fast track your journey.”Naomi