Top-of-Mind what does it mean? And your gateway to creating freelance work opportunity in 2021
There is an industry term called “Top-of-Mind” in the advertising and marketing business. Top-of-mind awareness is an important concept in consumer behaviour, marketing research and marketing communications. Top-of-mind awareness is one measure of how well brands rank in the minds of consumers, even for freelance work.
It works by when asking “what is the first brand that comes to mind when thinking about chocolate bars?” Or online streaming services etc. At the market level, this is more often defined as the “most remembered” or “most recalled”.
Workers as brands
Fast-forward 2020 and the very same applies to “us”, the humble worker/freelancer. Today we are all mini brands, and strategies for staying Top-of-Mind should be part of your daily output. In today’s disposable culture staying Top-of-mind could not be more relevant.
Have you ever asked your self; how can I Sell information online?
Are you an analyst, researcher, market player or field-worker? Do you hold information of value? Maybe you are exposed to information that would improve other people’s lives. Maybe you have or get access to news before other people do. Maybe your analysis of information is valuable.
Up until now there has been no online service for automating the sale of information.
This is particularly true for individuals and during “brief windows of opportunity”.
The good news is now there is a powerful website available for the sale of information, with multiple sales models, that allows you to get up and selling fast in under 2 minutes.
That website is called globashare.com – the marketplace and transactions platform for selling your information, you work, your IP and skills.
The world is entering a new age of technological change that will transform the job landscape. So much so that thinkers are beginning to talk more and more about the need to create future “work” – rather than simply just talking about creating future “jobs”.
Future of Work – With increasing intensity, the digital age is driving this evolution, at an almost surreal pace. The key drivers of change:
Before now monetising our work and knowhow online has been limited – with the growth of the “Sharing, Gig Economy” the internet is finally getting around to empowering the individual worker allowing you to “Sell your Work” in exciting new ways
Did you ever ask yourself the question, when will the internet finally get around to empowering the individual worker? When will you be truly able to Monetise your work online?
And I mean truly empowering them. This means affording people the opportunity to profit fairly from global markets, gaining real value for their their own individual skills, intellectual property and knowledge. In their own time and in a way that suits them.
Slowly but surely there is a wave of online platforms emerging that offer such access, while still in their infancy they are beginning to make waves. Slowing their emergence is the conservative approach taken by payment providers and incumbent marketplace operators. On the payment front, there is good news from companies such as #Stripe #Braintree and of course #PayPal.